Social Phix · In development

The Drink I Wanted and Couldn't Find.

By Shady Biskaly, R.Ph., BScPharm · Pharmacist and founder

Shady Biskaly, R.Ph., BScPharm. Pharmacist. Lifelong ingredient-label reader. Founder of Social Phix.

Why Social Phix Exists

I didn't start Social Phix because the world needed another supplement.

I started it because the products people reach for before life's biggest moments are the wrong ones.

A big presentation. A first date. A job interview. Walking into a room full of strangers. Giving a speech. Having a difficult conversation.

The answer shouldn't be alcohol. It shouldn't be another can of caffeine that makes your heart race even faster.

There should be something that helps you feel calm, clear, and like yourself.

That Belief Didn't Come Out of Nowhere

I've been obsessed with supplements since I was a kid. I read ingredient labels for fun, dug through research papers, and tested everything I could get my hands on.

That obsession eventually became a career in pharmacy, where I've spent more than a decade separating real science from marketing hype.

The Gap Was Obvious

The more I looked, the more obvious it became.

There were products to wake you up. Products to help you sleep. Products to get drunk.

But I couldn't find what I wanted for the moments that matter most — when you want to feel calmer, more confident, and completely present without sacrificing your mental sharpness.

So I started building Social Phix.

From Ingredients to a Finished Shot.

I've tried the individual ingredients myself. That experience is why I'm taking the next step. The work now is formulation, manufacturing and testing the combination.

Social Phix is still in development. Join early access to follow the first batch and hear when it's ready to buy.