Social Phix · In development
“Just Be Yourself.”
By Shady Biskaly, R.Ph., BScPharm · Pharmacist and founder
Excellent advice. Completely useless at 120 beats per minute. Because the version of you that shows up when your nerves are running the show can feel nothing like yourself.
The Cruel Joke of Caring
Here's the cruel part. The more you want it to go well, the harder your body works against you. The stakes feel higher, and your body seems to prepare you for a fight nobody scheduled.
The result reads badly from across a table. Physical tension looks like disinterest. Overthinking looks like distraction. You're gripping a glass slightly too hard and processing your last sentence instead of hearing theirs — and the entire time you're the most invested person at that table.
So they meet a rigid, distracted stranger, and you go home and decide you're bad at this. You're not bad at this. Your nerves had simply appointed themselves your spokesperson.
What's Going Into the Bottle, and Why.
Social Phix is the shot we're developing for this gap: calm and focus before a moment that matters. We're building around L-theanine, Sceletium, saffron and caffeine.
I've tried the ingredients individually myself. Now comes the work of formulation, manufacturing and testing the finished combination.
Actually Be Yourself.
Launch pack: six shots for US$42. Free US shipping. Launch timing isn't confirmed.
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